Tech Sales & Marketing Hub

What is ICMEM? The International Conference on Management in Emerging Markets (ICMEM), hosted by the School of Business & Management at Institut Teknologi Bandung, Indonesia, serves as a premier platform for scholars, practitioners, and students to engage with international academics and policymakers. 9th ICMEM Highlights At the 9th International Conference on Management in Emerging Markets (ICMEM) held by SBM ITB in Bandung on August 20–21, 2025, Prof. Shaker Zahra of the University of Minnesota delivered a powerful message: emerging markets are not laggards—they’re shaping the future of sustainable innovation. In his keynote, “Beyond Growth: Innovating for a Sustainable Future in Emerging Markets,” he urged a shift away from GDP-centric growth, calling for a new model grounded in inclusion, resilience, and fairness. "Innovation isn’t just about technology; it’s about social inclusion and solving local challenges," he emphasized. He went on to underscore ESG as a strat...

Introduction In today’s fast-paced world, where time is often scarce, sometimes we don’t have any much time (and energy) to learn something new that we really want since last year. Between work, family, and trying to figure out what’s for dinner, carving out time to learn can feel like an impossible task. But that’s where Divebite, an AI-powered learning platform, comes in—making continuous learning possible without having to rearrange your life or spend hours in front of a textbook. As someone who uses Divebite every day (yes, I actually do it), I’ve discovered it’s the perfect tool for learning how to create a successful YouTube channel and mastering business development and marketing strategies, all while still managing to juggle work and life. The best part? Divebite makes it easy to get started and keep going, even when you’re running on fumes. Divebite’s AI-powered content is expertly designed to deliver digestible, actionable insights in short, focused lessons, which fit perfect...

B2B SaaS is stands for Business-to-Business Software as a Service, is a software that assists the users with their B2B needs. At its core, B2B SaaS refers to software solutions designed specifically for businesses, delivered over the cloud. These digital tools empower organizations to streamline processes, enhance collaboration, and drive growth—all while catering to their unique B2B requirements. In this beginner guide, we will explore how to do B2B SaaS marketing in 2024. Let’s get into it! Take Ownership and Accountability of Product Development Quoting Ahrefs , one of the way to do B2B SaaS marketing is to take ownership and accountability of product development . Here, marketers play a crucial role in bridging the gap between the company and its customers as they’re constantly balancing between business objectives and what the user wants . To be able to do this, the marketers need to spend a lot of time with the product. In Ahrefs case, their marketers spending one to two mon...

In the dynamic landscape of digital solutions, Business-to-Business Software as a Service (B2B SaaS) emerges as a pivotal force shaping the future of corporate operations. In the digital era, lots of companies are constantly on the lookout for solutions that can streamline their operations and enhance efficiency. B2B SaaS is revolutionizing the way companies do business, offering scalable and flexible software solutions over the cloud . Tailored specifically for business clients, B2B SaaS provides a suite of tools that streamline operations, enhance collaboration, and drive innovation. This guide is for any beginners that want to explore the fundamentals of B2B SaaS, its benefits, and how it’s shaping the future of enterprise software in 2024 and beyond. Let's start with a report by Bluetree which proves that businesses are increasingly relying on SaaS for their software needs: "SaaS usage is expected to grow in leaps and bounds. Just 38% of companies relied on SaaS for at l...

What if I told you that you can boost your website traffic, rank higher on search engines, and convert more visitors into customers with just a few simple tweaks? Sounds too good to be true, right? Well, it's not. It's called on-page SEO, and it's one of the most powerful and cost-effective ways to optimize your online presence. In this article, I'll show you what on-page SEO is, why it matters, and how to implement it on your website in 7 easy steps. Ready to get started? Let's dive in! So, what's this on-page SEO? Quoted from Ahrefs video about on-page SEO, On-page SEO is the practice of optimizing web pages to rank higher in search engines. It revolves heavily around optimizing pages for search intent. Why does on-page SEO matter? The answer lies in understanding how search engines work. When users enter a query into a search engine, its algorithm scours the web to find the most relevant and authoritative pages to display in the search results. By optimizing ...

Berbeda dari tulisan lainnya yang menggunakan bahasa Inggris, kali ini kami akan membuat sebuah tulisan dalam bahasa Indonesia mengenai sebuah software platform  bernama Toggl. Toggl adalah sebuah  platform unggulan dalam manajemen waktu dan proyek hingga perekrutan. Dalam perjalanannya, Toggl telah mengembangkan pendekatan yang efektif dalam pembuatan konten blog yang informatif dan relevan bagi para penggunanya.  Blog Toggl memiliki motto "pelajari cara meningkatkan profitabilitas proyek dan mengembangkan bisnis Anda dengan panduan dan tips kami". Setiap tulisan pada blog Toggl memegang teguh nilai yang ada pada motto ini dan selalu mengedepankan tips-tips bermanfaat yang dapat meningkatkan profitabilitas sebuah proyek dan pengembangan bisnis. Berikut ini adalah beberapa strategi yang Toggl terapkan untuk memastikan konten blog mereka memberikan nilai tambah yang signifikan kepada pembaca: 1. Fokus pada Masalah Pengguna Toggl memiliki pemahaman yang dalam akan masalah-...